Details of Hull's Role With Blues Getting Clearer
Although nothing official has been agreed upon, the details of Brett Hull’s new role with the St. Louis Blues is becoming clearer.
Sources say his biggest impact will be made on the business side.
When examining the Blues organization it’s clear the hockey department is in good hands. GM Doug Armstrong inherited a quality product and he continues to make strides in taking the organization to an even higher level.
It’s still a work in progress but it’s hard to argue with the job he’s has done so far. Coming off a 109 point season the bar has been raised and the expectation level for this club entering next year is at an all-time high.
Fans can anticipate Hull and Tom Stillman meeting face to face early this week as they determine what role best suits the Hall of Fame sniper. One thing people underestimate is Hull’s intelligence, his ability to make a decision, and the reach he has in the St. Louis community.
He’s a lot smarter than given credit for.
We won’t know an exact job title for at least a few days. Whether it’s assistant to the Owner or some other Management title, you can bank on Hull having a relevant position with the organization.
A role that puts him in position to make decisions and have an impact.
He won’t be hired to be an ambassador for the Blues. They already have enough of these and to be honest I don’t think he’d be interested in serving in some glorified position.
Word is Hull would like to correct the perception that’s out there. Some feel he can’t be taken serious enough to embrace such an important role. Much of this has to do with his short stint as co-GM of the Dallas Stars. People who know him will tell you he’s ready to get back to work.
Stillman has made no secret of his plan to improve the organization’s finances. The hope is that the addition of Hull will lead to significant revenue growth. He will be asked to help in this area and it’s a wise move on Stillman’s behalf to utilize Hull’s celebrity to improve the organization.
Sources say Hull will not be hired to make hockey decisions and all indications point towards him being ok with this. He is one of the greatest players ever and certainly has the credibility to weigh in with an opinion on hockey related matters.
Look for Hull to lend advice in all areas of the business but he’ll be counted on to dig into the corporate community and drive in revenue.
This will be no easy task, even for the greatest player in Blues history. Sales, especially in professional sports, might be the most difficult job there is. Hull has the ability to open doors and set the table but will need support to close deals.
The Blues are not in position to pay people who aren’t 100% committed to improving the organization. Every dollar spent has to be well calculated and hiring Brett Hull is no exception. This isn’t about PR, it’s about results. It will be interesting to evaluate this hire five years from now. Stillman can only hope Hull is half as productive off the ice as he was scoring goals in the 1990’s.
=There have been plenty of whispers regarding the relationship between Hull and Armstrong. It was Hull who replaced Armstrong after he was fired in 2007 as Dallas GM. Both sides say they get along just fine and any rumored rift is untrue. There’s a mutual respect in place and I don’t anticipate there being any issue in the future.
More to come,
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