March 5, 2011, 8:31 PM

Cardinals President Investing in Blues?

Mar 5

When will the St. Louis Blues ownership situation be resolved? 

On multiple occasions Blues Chairman Dave Checketts willingly offered up deadlines he has yet to successfully meet.  It could be the biggest mistake he’s made since joining the organization back in 2006. Not meeting these dates has raised expectations as well as attention to Checketts unsuccessful pursuit to line up investors.

I can understand why Checketts is struggling especially when his own minority Owner is essentially the main competition for local money.

That Minority Owner, Tom Stillman, has been rumored for several weeks as a guy looking to form his own Ownership group. Now the cat is officially out of the bag with news of Stillman officially making an offer to buy the St. Louis Blues.

The fact that Stillman is looking to go up against Checketts is telling in of itself. There have been rumblings recently of the two businessmen not being on the same page. If their relationship wasn’t strained before it certainly is now. How could it not be?


It will be nearly impossible for Checketts to pull this off without the support of local money. Stillman’s reach and connections throughout the city has disrupted Checketts ability to recruit those local dollars. In other words, the guy who once helped Checketts get his feet on the ground is now looking to nudge him out the door.

Sources confirm there are multiple high profile individuals, including St. Louis Cardinals baseball President Bill Dewitt III, who have aligned themselves with Stillman. Former Blues player Jim Campbell has also become involved.

What does it say when Stillman is more interested in going up against Checketts than helping him maintain control of the franchise?

Sources with firsthand knowledge of the offer tell me the number was “well short” and needs to be raised considerably to enter serious negotiations. I’m told Checketts and TowerBrook Capital Partners, the private equity company that owns the majority of the Blues, is looking for a number closer to the $189 million the Buffalo Sabres sold for. That deal also included an indoor Lacrosse team. Buffalo and St. Louis are good comparisons when evaluating the building, the market sizes, the fan base, and the history of the two clubs.


Finding someone to offer up that number will be very difficult. The situation that went down in Buffalo involved Terry Pegula, a lifelong hockey fan who sold his oil company for close to $5 Billion dollars. The Sabres were Pegula’s favorite childhood team growing up so it was a perfect fit for a billionaire who can sustain the losses that come with operating an NHL franchise. Pegula is a hockey diehard who recently donated $88 million dollars to jumpstart an NCAA Division 1 ice hockey program at Penn State University.

I don’t see anyone local Terry Pegula’s rescuing the Blues. I also don’t blame Stillman for making a low ball offer. It’s good business to try and buy cheap especially since we know TowerBrook Capital wants out of the NHL business. Keep in mind that the NHL has to approve any Ownership transaction and they aren’t always to the easiest to satisfy.

One thing we know about Stillman is that he’s extremely passionate about the Blues and the NHL. There’s no way anyone in the right mind can honestly believe they’re going buy the Blues and make a profit. It just isn’t reasonable to assume you’re going to make money under the current circumstances. For anyone to take on the task of running the Blues it has to be about winning a Stanley Cup. In a perfect world everyone would love to make money but that hasn’t happened with the last few Owners the Blues have had. If your main concern is the bottom line, you probably shouldn’t be trying to purchase the St. Louis Blues.

I’m not here to rag on Checketts and anybody who has been is missing the point. All this guy really did was save the franchise when there really was no other alternative back in 2006. Detroit businessman Andy Appleby wasn’t going to buy this team even though he once signed an exclusive purchase agreement. It is interesting that Stillman was originally involved with Appleby before Checketts got the deal done. Thee door opened for Stillman when things didn’t workout with Checketts and local businessman Tony Sansone.

The fact that we’re at this point just five years into the Checketts era really isn’t a  big surprise. We all knew Towerrook Captial wasn’t in it for the long haul and at some point Checketts was going to have to formulate an alternate plan. The plan he’s selling would be a tall task for anyone. Asking someone to fork over millions of dollars and allow Checketts to continue managing and operating the franchise on the surface makes little sense.

The idea that Checketts is preventing the team from being sold isn’t quite accurate either. My sources tell me he’s more than willing to walk away but for the right price. So far no one has presented that offer.

It should be noted that Checketts has not given up on pursuing investors and he still believes in the end he’ll get it done. I’m told he is not operating under a deadline and as of now there appear to be no other ownership group to express serious interest.

The bottom line, in order for the St. Louis Blues to move forward as an organization, a resolution is essential. It has to happen. That’s one thing we can all agree on.


More to come,

Andy Strickland
strickland.andy@gmail.com

Andy Strickland is based out of St. Louis and has more than 10 years of experience covering the NHL. He is also a full time radio personality in St. Louis and can frequently be heard and seen throughout the United States and Canada on radio and television. He can be contacted via Twitter (@AndyStrickland) or on the Ask Andy page.

39 Comments | Share:

Excellent reporting and analysis.
in reply to HallPlante
No doubt we are all watching this very closely and it fells like it's about to get ugly.
in reply to gobluenotes1
Yea, makes sense that anyone purchasing that big of a share would want control of the team rather than paying Checketts to keep running it. I doubt there's any animosity or that the locals view Checketts as an outsider. There's a chance that's true of course, but seems like it's more business than personal.
in reply to Tim Fitzgerald
So Checketts will step aside if some one pays the 'right price'? And what is that price? of course he will step aside if someone offers him 200 million for his 10%, His right price is probably way more than the actual value.
in reply to Shawn Horton
I WANT SOMEBODY WITH MONEY!! I DON'T WANT TO HEAR ABOUT PASSION,, I WANT CASHIN!! AS IN CASH THAT CHECK BOYS WE NEED SOME MORE TALENT !!IF STILLMAN BRINGS THE CASH IM IN ,,OTHERWISE MR C HOLDOUT UNTIL YOUR CASHIN !! THAT BIG CHECK FOR YOURSELF !! THX FOR STABLIZING US YOU SHOULD GET PAID, YOUR MAN BIG AL
in reply to THE ONE AND ONLY BIG AL
Why is it that the Blues can't make money?
in reply to Lumpkin
Why is it that the Blues can't make money?
in reply to Lumpkin
They don't charge enough at the gate. not even close. Plus every round you advance in the playoffs is big money and they haven't seen the 2nd round in years. flag this comment
@GoBlueNote1 . . . Exactly.

& even then only one season of both prerequisites is not going to do it. This organization needs to string together 3-5 years of that to start turning a viable profit. & only then could ownership REALLY get aggressive w/ building a Cup winner. flag this comment
I applaud Stillman's enthusiasm. I DO NOT, however, share any kind of positive sentiment for Bill DeWitt Jr. The guy is a billionaire and yet he nickel and dimes the Cardinals. We do not need that translating over to the Blues.
in reply to NortheastBlue15
Nickel and dime, REALLY? Puhols, Holliday, Carpenter, Loshe, all these guy have been nickel and dime to death, REALLY? I don't think so....
flag this comment
Ha ha, okay buddy. Please remind me why it's Pujols and the chipmunks then. Even funnier you mention Lohse; like he's worth a damn. Yet we seriously need middle infielders but we go bargain basement for that too. Like I said, DeCheap is a billionaire and he nickel and dimes the Cards. flag this comment
I'm glad that the media is ever so slightly starting to get leaks of info & thereby turn up the heat on Mr. Checketts. Plus, just the overall heightened publicity might (wishfully) lead to a deep pocket finally stepping up to the plate.

To me I see the new deadline being that of the NHL Draft. This team needs an ownership group in place w/ the bank vaults open to give JD, Army & Co. the go-ahead to make things happen come draft day.
in reply to BlueNoteCode
Well said ... flag this comment
So my buddy was @ his cousin's 30th B-day last night. This cousin had played in every level of the Jr. Blues system until he was 18 or whatever & he stills talks to alot of buddies/coaches in various levels of professional hockey & he had this to say about David Perron:

Perron is going through drug rehab not concussion . . .
The rumor is that the injury was made up so he could get help . . .

Hmmm . . . Wow, IF there is any actual validity to this.

IF this were to actually be the case, my condolences & best wishes go out to DP57.
in reply to BlueNoteCode
You know I had heard something along those lines as well but if that is the case it would be very unprofessional of him to lie to the public like that, if the guy needs help more power to him but when you cover something up to avoid bad publicity it only backfires if the truth is leaked. I hope he gets well no matter what is wrong with him. flag this comment
I don't care what is being said. Anyone is foolish to believe anything other than a concussion. The Blues have even bigger problems than ownership is concerned if they flat out lied to the fans and to the league that he's in drug rehab. flag this comment
"The Blues have even bigger problems than ownership is concerned if they flat out lied to the fans and to the league that he's in drug rehab."

@ Northeast . . . Yes, I would agree 100% flag this comment
I don't believe that. If you are in drug rehab, it is my understanding, your are confined to a rehab center. He would not be able to fly with the team to Vancouver nor would he be able to attend home games and he has been seen there. That is a terrible rumor to be spreading. flag this comment
@ Bumps . . .

IF you actually read my initial post w/ any concentration you would notice that I repeatedly said "IF" in BIG CAPITAL LETTERS! NONE of us wish this to be true but who knows?

& while we're speaking matter-of-factly, until recently--say the past month & a half or so--Perron has actually been nowhere near the team, it's plane or it's road trips. So your argument is not accurate.

That said, let's hope for the best--a concussion-free DP57 . . . flag this comment
I knew it was going to be a hard sell to find an investor willing to shell out $180 million and keep Checketts in charge. Who would spend that money and not want to control things? Or at least put their own guy in charge?

What's stopping me from getting a bunch of rich guys together and saying, 'hey guys, shell out the money, but I'll run things.'" Actually, I think that's what I'm going to do. Make checks payable to Jammer21. I'll spend to the cap and probably lose you guys millions of dollars in the process, but at least the Stanley Cup will rightfully parade down Market St.

Seriously, I wish I had money like Terry Pegula. You guys have no idea how over the top outrageous I would spend money on this hockey team. The home locker room would look like the playboy mansion and the visiting locker room would look like Brentwood.
in reply to jammer21
haha!!!.............. brenthood! classic..... flag this comment
"Seriously, I wish I had money like Terry Pegula. You guys have no idea how over the top outrageous I would spend money on this hockey team. The home locker room would look like the playboy mansion and the visiting locker room would look like Brentwood"

. . . OMG Jammer that's F'n hilarious!! flag this comment
It seems to me that if any f these idiots wanted to do any form of business they would realize that you need to invest in your business and expect losses on average for a couple of years before you see a profit. Looking around the pro leagues money is made by creating a franchise. As with anything in life it is more about perception than anything else. SO we have a young talent base. That's what is needed. Budding star players. Now we need legitimate players signed and delivered. Any investment requires risk in order to gain. Often times the riskier the venture the higher the profit. So a wise business man will find a balance.

I'd bet there is some sort of tax loop hole that allows the investors of the Blues to profit one way or another to include money from the NHL. The problem isn't the gate. The gate is basic coverage. Where the money comes in is parking, concessions, ADVERTISEMENT, and luxury boxes. That's where the big money comes to play for sports teams. The more successful your team is, the higher gate attendance, the more concessions sold the more you can sell a contract for concessions or even cut the middle man out.
As far as parking the garage is usually full so they might want to visit charging more. SO making money by making the play offs has a multitude of benefits and I think it's bad business whether you want out or not, to not invest in the team. The more successful your team the more the value of your franchise increases and that is simple branding. Any brand has the perception that it holds a certain value which tends to be higher than the reality of what you can actually get.

So to assume the Blues can not be a profitable franchise is unrealistic. The future looks darkish only when you consider the joke the St. Louis is becoming. When you brightest and best want to leave your city and there is no real investment in infrastructure then you lose out on a lot of things. Because of St. Louis's geographical location it is mystifying why more investment into budding sciences and technologies don't happen here. With Forest park so much could be created. But you have to create an environment young, intelligent people want to be and that means jobs and a strong public transportation system. That means more cleaned up riverfront areas. That means no longer being one of the highest murder rate cities. That means cleaning the place up. Investing, more like basically donating to cultural activities. Creating shopping centers that aren't merely cookie cutter strip malls. Holding events like free movies in the park during the summer. But ways to get there easier than in a car. The metro link is a weak step.
But the conservative nature of politics and business men in St. Louis keeps things from moving forward. The city that once had the best public transportation systems now has one of the worst. The racism in this town is nearly unbelievable from both sides of the court. Once more investing in the youth and having a better education system should be done, shouldn't even be a concern with the lotteries and all of the money from gaming. Pay teachers top dollar and find ways to make them want to teach anywhere in St. Louis. Attract the minds and become the trend. Come up with green jobs and infrastructure. Be creative and step out the rectangle. bring in cutting edge industries and create jobs, buzz and a new perception. The biggest thing the world sadly is perception. legalize marijuana here. Collect the taxes and lessen crime. find ways to make the river more beautiful. COnnect the past with a great future in the present and everyone wins. But instead greed and racism in St. Louis always wins out.
in reply to BlueManGuru
It isn't a tax loophole my friend...it's a pure write-off on a loss. These guys are reaping a benefit from taking the loss they incur. I agree with your assessment 100%. IMO, no matter what professional sport you may own...you do-so b/c it's a status...you have passion for what you've gotten yourself into. You don't own just for the pure possibility to MAKE money; your "other ventures" is what makes your money. So to Checketts (Blues), DeWitt (Cardinals) I say this....if you don't give a damn about the organization and it's loyal fan base...then please step aside b/c you're doing everyone (including yourselves) a disservice. flag this comment
There's just a couple of very basic reasons that the city of St. Louis continues to shrink and will continue to shrink and become ever more insignificant:

1. People who work within the city limits (of which I am one) pay an additional earnings tax for the privelige of working here. Giving businesses incentive to make sure they are outside the city limits.

(The state just recently voted to allow this measure to be repealed but the power that be in the city will most assuredly defeat this measure.)

2. The public school system is terrible. Insuring that families will never consider living within the city limits. For families with school age children that ends any discussion, period.

Neither of these trends will improve for the foreseeable future.


(Who still really believes the lie that lottery and gaming raise tax money that feeds education? That's never been the case anywhere. If that were so, our brightest and best students would be coming from Las Vegas and Atlantic City.)
flag this comment
What would help is if the county merged back with the city so that the city would actually have the revenue to make the needed improvements.

That city tax is like 1% so I dont think that is what is stopping people from coming to the city. It has more to do with transportation and the suburban mentality that most people have had in this country since the 60's. flag this comment
The county wants nothing to do with the three ring circus that is this city government, not to mention the deplorable school system and I don't blame them.

And taxes are never very much for those who don't have to pay them.

flag this comment
Guru for President '12
in reply to Goblues86
The best part of all of this is Checketts is "unavailable for comment".


From inception the Blues have had great fans, tremendous hockey people in the organization and craptastic ownership there to run the franchise into the ditch.

The Blues are in the ditch again.......

in reply to bcallaway
This current Blues ownership has done a great job. They took a franchise that was in the toilet and gutted of talant, and brought it back from the dead. Growing pains should have been expected by Blues fans with the youth that this team has.

When Checketts and his group took over what did Blues fans have? A terrible team with little talant and basically no talant in their farm system. Now, they have a team full of young talant and they still have more young talant that has yet to get here.

What would you like Checketts to say? He has come out and said things in the past and it has only hurt him when he was unable to get what he thought he could done. You want him to continue to talk and possibly dig a bigger hole if things fall through as planned? Andy himself stated it might have been his biggest mistake since coming here, and you want him to continue down that road? I see an owner that says enough is enough, I'll talk when there is officially something done to avoid any more of this.

Be thankful Blues fans. Things could be better with an end to the ownership situation, but they have done an excellent job getting this team back on track the last 5 years. Sadly, most have a what have you done for me lately mentality. flag this comment
True enough Carcus,

Checketts and Co have built the Blues up from the basement of the Western Conference all the way up to 13th in the Western Conference.

Better yet, they have skyrocketed all the way up to now being the 5th best team in their own division.



You keep using that word "great".

I do not think it means what you think it means...... flag this comment
So you don't think that this team is in a much, much better situation? They have had a bad year. It started out great, a bunch of injuries crippled the team, and they have not been able to rebound from that. Still, everything I said is true.

The team was absolutely horrible when he took it over.
They had little to no young talant on the roster/peoria.
They now have a roster full of young talant.
They still have talanted players who have not made the NHL roster.

I know what great means. This group has turned the franchise around. I remember going to games when they were lucky to have 5,ooo fans in the STC. (a time when I couldn't even give my tickets away for free because nobody wanted to go) That doesn't happen anymore.

Go ahead though. Act like what they have done is nothing because they sit in 13th place right now. Act like this team is no better off than when they took over. They have a long way to go, but it is nowhere near the way you want to make it out to be. In a ditch. Please. flag this comment
Just stating what is.

To the Blues credit, they have not allowed the financial situation to hinder keeping a lot of their own talent and signing them to long term deals to good guys like Steen and Backes (Unlike Harry Ornest who auctioned off a lot of young talent).

But what is, is. The ownership situation has derailed what the Blues are trying to build and as long as that's an issue the franchise will be in the situation it's in.

In a ditch. flag this comment
How has it derailed them from what they are trying to build? They are trying to build a SC contender and winner. They are on their way to that. I think you pointed out either here or on hockeybuzz that they are a couple of players away from being contenders. If that really is the case, then they are definately not in a ditch. 5 years ago you could not have made that claim. Two players could have gotten them to right about where they are now.

The ownership situation may have prevented some spending, but they are still working towards that goal. And bottom line, they are not in a ditch. If they were in a ditch, they would be going nowhere. They are still a very young team. In two or three years if they are in the same situation at the bottom of the conference with these players and unable to get the missing piece or keep their own that get over the hump and become great players, then they are in a ditch. This was a bump in the road for a young team. flag this comment
They are in a ditch because they can't really move forward unitl the ownership situation gets resolved.

What they have done to date is they have built a very, very good supporting cast. If there are a couple of top flight players added to this roster, they'd be a very good team.

What they "say" they are trying to do is build a SC contending team. But there's no formula for building a SC winner for a small market team versus building a SC winner for a big market team.

The Blues are small market with a small budget. You can't build anything with that.

Jeremy Rutherford noted last summer that the ownership said they would continue on business as usual and there was no timetable for finding a new investor and Tower Brook gave no deadlines, etc. But virtually every agent he had any discussions with mentioned the Blues ownership being in flux as a hindrance.

This season has been a washout in big part because of that. They were thin going in and injuries destroyed a franchise-best start.

I continue to compare the Blues situation to the Flyers and it's enviable the way Philly continues to move forward. There's an organization that's seriously trying to win a SC.

And I using them as a comparable because they finished dead last in the NHL the season AFTER the Blues did. Their success since is apples to the Blues oranges.

The St. Louis Blues have always had great fans, solid hockey people upstairs and wobbly owners. Today is no different.

If they ever get over this hurdle, it could really be a lot of fun. But I've been following them since 1978 and they've gotten to this very point many, many times in thier history and have never moved beyond it. flag this comment
Former Blues player Jim Campbell has also become involved.

Best part of the article. This guy most definitely made enough during his illustrious four year pro career to be mentioned in any article regarding the sale of the Blues.
in reply to bjkirchn
Jim Campbell probably doesn't have much money, but that doesn't mean he can't be part of a group. In the past it has been brought up that he has ties to someone at Cargill. (can't remember the name of the guy) I think that this guy was a billionaire and is from St. Louis. Anyone who knows or can correct me on this, please do.

Jim Campbell has been outspoken about his interest in the Blues. Not sure why you would want to take a shot at Andy for including Campbell's interest. On top of that, do you know that Jim doesn't have money? I don't know his backround, but just because he only played a few years in the NHL doesn't mean he has no money. He could have come from a family with a lot of money. Just saying. flag this comment
looks like the writing is on the wall for Mr. Checketts to step down. Even if the financial situation would remain more or less the same, I'd rather the team at least have local owners.

I haven't thought very highly of Dave since the whole rush Limbaugh situation.
in reply to fattyboubatty

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